Gentle waves from the waters of the South China Sea invokes the stunning white beaches and the tall coconut palms and wispy casuarinas whispering in the wind of the Malaysian East Coast. Comprising three states of Peninsular Malaysia with Pahang as the largest, followed by Terengganu and Kelantan, the East Coast is an unlikely experience to be forgotten. Best time to travel is during April to September because from October to March is the monsoon season. 

Tucked away in the northeast section of Peninsular Malaysia, Kelantan have managed to keep alive the old customs and traditions, thus earning the state a reputation as the Cradle of Malay Culture. Life is slow and its economy, still largely dependent on agriculture and fishing, means that there are plenty of sleepy villages to explore. Kota Bharu, Kelantan's capital city is also easy to traverse on foot. Its chief attractions include the Gelanggang Seni (Cultural Centre) where Kelantan's rich heritage is on show. Also worth visiting is the Royal Museum, the Sultan's Istana built in 1840 and the State Mosque which took ten years to build. Kota Bharu also boasts some of Malaysia's most colourful wet markets, fast disappearing elsewhere. Despite having only a short stretch of the east coast, Kelantan has some of the most beautiful and romantic beaches. The most famous beach is Cinta Berahi or ‘beach of passionate love'.
Travelling by road is a pleasant way of touring Terengganu, the second state of the east coast. The roads are fringed with green casuarinas and swaying coconut palms. Scattered along the roads are modern hotels as well as tranquil wooden houses. From its myriad of colourful pastimes that include craft making, songket weaving and batik printing to the joyous celebrations of its many festivals, Terengganu is indeed fascinating with its many generations of cultural and traditional heritage. 

Terengganu's islands and beaches is said to be one of the most sought after destinations around. Among the islands such as Perhentian Island, Redang Island, Kapas Island, Tenggol Island and Lang Tengah Island, some of the most beautiful underwater spots in the country can be discovered by diving and snorkelling. Fishing and sailing are also favourite sports. As for the exquisite shores of Terengganu, it blends almost magically into serene fishing village scenes. The beaches of Tanjung Jara, Rantau Abang and Batu Buruk Beach welcome visitors to their beautiful stretches of golden sandy beaches and peaceful ambience. Visitors can watch turtles lay eggs on the beaches of Rantau Abang. Theses giant leather back turtles are the star attraction of the east coast. Between May to September, they appear on the beaches for the egg laying season. At Cherating which is about 47 km north of Kuantan, Pahang is Asia's first Club Mediterranean